Our Human-Centered Design Approach
- Identify business goals and explore user goals, challenges, and motivations
- Evaluate current products or services for usability and UX
- Create a research plan to address important questions or ambiguities
- Identify and prioritize user challenges with research methods like surveys and interviews
- Support data with storytelling tools like personas and journey maps
- Collaborate on a UX strategy by sharing user requirements, wireframes, and more
- Assess usability and UX by testing the product or service — whether finished or prototyped — with real users
- Evaluate the product or service against previously defined goals and requirements
- Make suggestions on further improvements to iterate and re-test
What is User Experience (UX)?
User experience (UX) has come to mean a few different things to different professions. To us at Kennason, UX means how a person experiences a product or service.
More specifically, how easy is it to use? How useful is it? How much do people like it? What different kinds of users are there, and how might their experiences differ?
User research helps teams create products and services that are genuinely valuable to users — and more effective and profitable too!
What is usability testing?
Usability testing is a research method for testing how usable a product or service is. Using a website as a simple example, can people find the information they are looking for? Do they understand the purpose of the site? Does the menu make sense?
For usability testing, we expertly observe how people interact with a product and collect data to make suggestions for improvements.
What is Human Factors?
Decades before User Experience was a known term, Human Factors professionals used their expertise in cognitive psychology and human behavior to help engineers design better tools and equipment.
Human Factors usually refers to design in safety-critical contexts like healthcare and aviation, whereas User Experience is the term often used for commercial, everyday products.
When should you hire UX consultants?
Bringing in outside UX consultants can be valuable whenever you are striking out with a new (or redesigned) product, feature, initiative, or service. Expert user research can help de-risk the launch of something new or redesigned.
Similarly, maybe you want to know why people aren't using your product they way you expect them to. We can help!